Who am I

I’ve been an entrepreneur my entire career. At the age of 19, I got the chance to start building what would later become Rscued, one of Europe’s most sustainable beverage brands. We went from hand-filling juice bottles in a tiny restaurant kitchen to selling millions of bottles, rescuing hundreds of tons of fruit from going to waste each year, and building a juice group together with Råsaft, one of Sweden’s most renowned premium juice brands.

Today, while continuing to grow and develop Rscued’s brand, I also invest in startups and scaleups, give talks, and take on fun consulting gigs. After 10+ years of building companies, I’ve picked up a bunch of useful skills along the way, but what really gets me going is sales, marketing, and bringing consumer brands to life.

Contact

Interested in working together? Feel free to reach out.