In 2015, I got the chance to start building what would later become Rscued, one of Europe's most sustainable beverage brands. We had a simple mission: to reduce food waste.

What started in a tiny restaurant kitchen grew into a company that has sold millions of bottles and rescued hundreds of tons of fruit from going to waste every year.

Building companies makes you a bit of a generalist, but my sweet spot is everything that drives the commercial side of a business, sales, marketing, brand building and turning overlooked opportunities into real growth. Along the way, I've also developed a unique expertise in food waste and how to turn waste streams into business opportunities.

Today, I spend my time doing three things:

• Supporting founders and companies as an entrepreneurial advisor and occasional angel investor.

• Helping businesses unlock hidden value in their waste streams and turn them into new solutions, products, and concepts.

• Giving keynotes on entrepreneurship, how to build innovative brands and organisations, how to turn food waste into a business, and the realities of scaling a startup