What I bring to the table
Founder on a mission to scale and want more than just money on your cap table? An established consumer brand ready to rethink your marketing? Looking for expertise in food waste and side streams? Or need a keynote speaker? Let’s talk.
Scale from €0 to €10M
After 10+ years of building a company from the ground up, I’ve learned that money helps, but it’s not what gets you to €10M. What you really need is smart people around you. People who’ve been in the trenches, who can challenge your thinking, move fast, and open the right doors.
In the early stages, success comes from momentum, creative problem-solving, and having a team that gets shit done. Strategy is great, but execution is everything.
Don’t get me wrong. I like PowerPoints (to a certain extent) and strategy too. But detailed decks and reporting systems can wait. First, let’s build something worth reporting on.
If you're building from 0 to €10M, there’s a good chance we’ll be a great fit. I bring hands-on experience, capital when needed, and a strong network to help you move faster.
Level up your marketing
I’ve launched brands on a shoestring and built marketing engines that punch way above their weight. In other words, I know how to get bang for the buck, even if the buck is close to zero.
My approach isn’t textbook marketing, it’s learning by doing. Fast, practical, and focused on results. From positioning and messaging to content and creative execution. The most important thing is to understand your audience and know where they spend their time. Then it’s all about execution and adjusting as we go. No fluff, no endless planning.
And when we need extra firepower, I’ve got a trusted network of talented art directors, social media managers, influencers, journalists, and creative agencies.
Together, we can breathe new life into your brand and marketing.
Food waste expertise
For the past decade, I’ve worked with food innovation and sustainability, creating consumer products from overlooked side streams in the food industry. Not because it’s trendy, but because food waste is one of the most urgent climate issues of our time.
Awareness around food waste is surprisingly low, even though the impact is massive. Real change starts with knowledge and most people have no idea how much edible food is lost long before it reaches their plate, or what that means for the climate and the economy.
I’m passionate about bringing this perspective to a wider audience. If you’re looking for a speaker on sustainability, an expert voice in the food waste space, or someone who can offer insights and spark new ideas - hit me up!
Contact me
Think I could bring some value to your business? Drop me a line: truls@unpeeled.se